An Xiao Studio
the virtual studio of an xiao mina




Njaanuary, aka Jan-worry, the loooongest month of the year

What’s this squirrel complaining about?  Doesn’t it know there’s no month at all with 65 days?

Well, it feels like January has dragged on forever.  Maybe you spent too much over the holidays, and you’re waiting for checks to clear this month.  Maybe the reality of 2013 is finally hitting.  But in a month of 31 days, it certainly feels like the 65th is just dragging.  On and on and on.

That’s the idea behind this cute meme, as explained to me by creative technologist extraordinaire, Mark Kaigwa.  In Kenya, this month is called Jan-Worry, or Njaanuary, from njaa, a Swahili word meaning "hunger".  After all the revelations

Two small takeways from this image:

  • Cute animals are a perfect vehicle for  expression online.  There’s no way around it.  Mark tells me this squirrel isn’t even native to Kenya, but somehow it’s resonated.
  • The January blues cross many continents.  It’s well known as a difficult month, and, yes, it just keeps dragging on.  Feb 1st can’t come soon enough, whether you’re in Kenya, the UK, or elsewhere.

Which gets me thinking a lot about how animals and internet humor can serve as a cultural bridge, an entry point into talking about different world cultures and issues.  But I’ll save that for another day.

One Response to Njaanuary, aka Jan-worry, the loooongest month of the year

  1. scott says:

    dictatorial@hettys.rejects” rel=”nofollow”>.…

    good info!…


hello!
my name is
an xiao mina

i am a
designer
artist
writer
technologist

contact - image by komodo media twitter feed - image by komodo media tumblr feed - image by komodo media vimeo - image by komodo media

currently
the civic beat (co-founder)
art center/unicef uganda
(grad researcher)
meedan (designer)
hyperallergic
(consulting editor)

all opinions here are my own

also
my tumblr (links, notes)
88 bar (china)
core77 (design)
creators project (film)
hyperallergic (art)
ethnomatters (research)

bylines
the atlantic
al jazeera
design observer

tags/topics
what's new
art
china
city life
culture
design
food
health
history
internet
language
mobile
social
social media art
sustainability
transportation

you might also like
/design
brendan mcgetrick
david sherwin
design china
emily chang
evert ypma
jan chipchase
matthew manos
nick seaver
pico cool
tina roth eisenberg
ultra
zara arshad
/art
ai weiwei
brent burket
carolina miranda
cojo
hrag vartanian
james wagner
kianga ellis
kyle chayka
museum nerd
rebecca taylor
/tech+culture
clive thompson
danah boyd
emily nussbaum
erik hersman
ethan zuckerman
evan osnos
gillian reagan
global voices
howard s. friedman
jenna wortham
joanne mcneil
julia kaganskiy
maria popova
nicholas carr
tricia wang
thomas crampton
tom standage